In Latin it means “light of life”, derived from the Latin word lumen. And while most folks may think it’s just a clever name, we think it’s everything.
You see, light is at the heart of everything we do. It helps us grow and enjoy our product, and create a warm and welcoming space. It’s a metaphor for the education we’re providing consumers, and representative of the enlightened approach we’re taking to cannabis, health, and a new way of life. And as the industry enters a new era of cannabis, we’re the only brand bringing you cannabis in a new light.